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Search Engine Optimization Frequently Asked Questions
Q: What does Search Engine Advertising Company do? A: We make it so that when people look for your product or service on MSN, Yahoo and other top search engines, you appear in the natural web listings - the top 20; you are immediately found so the internet user, looking for you, finds you ahead of your competition through that search engine's search results; NOT in sponsored listings - and if you don't know what "sponsored listing" means, don't worry...read on... We do offer manual submission, web site search engine optimization, which can be sought individually or in conjunction. For best results we suggest you enter into an agreement where you are only billed monthly starting when top placement in the natural web listings (results 1-10 of 4,000,000 for example) is achieved and not before. Q: What's It Cost? A: Cost is entirely relative. Volume of optimized pages you need, potentially the volume of keywords you'd like to be found on, and other areas need addressed to insightfully answer this question. See our Prices page. Q: Is it cost per click a.k.a. pay per click, featured or sponsored listings? A: No. All Traffic is free. Q: How can you guarantee this - I've heard it's impossible to guarantee a ranking. A: Our guarantee is a FINANCIAL guarantee. There is an argument in the internet community that guarantees of rankings are impossible to make. Our guarantee is that you pay up front for top placement on your approved list of phrases up front, and monthly that you also only pay for top placement. If that's not a guarantee of ranking, it's at least a FINANCIAL guarantee of only being billed for a ranking! Those who claim there are no guaranteed rankings simply can not guarantee rankings, themselves! We challenge anyone to confer with our references and to draw their own conclusion. We offer a money back guarantee - if we don't succeed on a given phrase your deposit is entirely refundable and you pay monthly only if top rankings exist. There is no risk involved for the client. Q: Doesn't everyone try to say their guarantee is best? A: IF we do not achieve what we set out to do we provide you a way to get a portion or all of your money back. Monthly we bill for the rankings we have evidence supported by reports for you, and billing is monthly on the same billing date. Sure, everyone claims they are best - but only the entity that can deliver a financially guaranteed ranking, on a refundable portion of payments, can truly even deliver guaranteed rankings. Any entity claiming Guarantees of Search Engine Rankings are not possible is obviously an entity who simply can not deliver them. Q: Since it's possible why don't more companies make this claim? A: Because that involves "putting your money where your mouth is", or otherwise living hand to mouth. Whether it's due to insight, lack of insight, high overhead... One can only speculate so long until finally resolving that it is usually due to a lack of insight. Q: What can I expect in sales? A: Streaks. The net is a lot like the stock market. No two weeks in a row go the same, for any industry. If you've done any cost per click advertising at all you already know this to be fact. No matter what field, market, geography, it is a fact that business for products and services are, in no way, constant. Isn't that half the battle, and don't most of us resist this, instead of conforming to, and reactively focus, on areas that slip, during sales streaks? The stock market is certainly unsteady. Two constants when dealing with the web are inconsistency and streaks. You see it everywhere you look. No two competitors do everything the same, for long, or something's seriously wrong, much deeper than on the basic, competitive level! Everyone in the web, us included, deals with the stigma that is the black-eyed Search Engine Optimization industry. We realize this. We evolve because of this. So will your business. Q: Is it enough to only advertise online? A: For some businesses, no. We are proud to say we advertise on Television as well as Online. If your business is one that your clients know they can be easily found opening a phone book or newspaper to find many choices, then it is possible that advertising online actually may not be as effective as print, for instance. That is really critical; read that again. Q: Is there any good advice you can leave me with? A: Yes. If a search engine user was online, for the first time, searched for your service, found you, and clicked on your search result listing, would they know, without scrolling or clicking, what you offer, in layman terms, what your specialty is, phone and email, also if this is relative to your field and customers - where you are. If your site doesn't address all these, it needs work.
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