Ethical Search Engine OptimizationEthical Search Engine Optimization Company Offers Financial Guarantee On PlacementSearch Engine Optimization has a black eye. Ethics are always important and many question the ethical nature of search engine optimization companies and within the field, the individual professionals. Let's get it out in the open there. There it is. It is on the table and it is undeniable. This is the world we live in and we accept it. Many who profess to do what we truly do have made it that way because they were not ethical. There are many who learned how to put up a site, so they decided to go around and say "we will build you a site, do search engine optimization and get it ranked" knowing full well they could build the site but they did not know a thing about getting the site ranked through optimization. There are many who learned tricks that would be to the detriment of their customers when they stopped optimization because the search engines decided rightfully so that those methods were un-ethical. White text on a white background was common. Seeing repetitive keywords in meta tags was common. Having a million links on site and off were common. In this day and age it is so much easier to offer ethical search engine optimization, to work hard, make good content, build over time, patiently wait; much like the way a gardener grows his garden; you cultivate through deliberate action, maintenance and patience. Quick, easy paths are what? The path to the dark side. Having ethics means you never tried these things because you knew the people behind the search engines were smarter than the software and algorithms. Ethical search engine optimization companies survive. Those who are not ethical will fall by the wayside. That is the way this business operates. Just because someone's cousin graduated college and knew a little bit from tinkering and it was enough to put something online for your business means they created your first online business card to present to the world. Long term it won't fly. Long term it will need work that is not being continually done and the effort was honest but the expectation was unrealistic. It is really that simple. Nobody sells a service and goes into a contract expecting failure, unless they are without ethics. Ethical search engine optimization starts with some form of reasonable expectation of success. A guarantee of a financial manor works best. Financially guaranteeing work to be done in reasonable time periods is always a good practice to employ. Of the search engine optimization companies out there a very select few will put their money where their mouth is and guarantee you will not be wasting yours.
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